Understand Your AI Traffic
Most analytics tools lump AI referrals into "other" traffic. Vetrics gives you the visibility you need.
GA4 Integration
Connect your Google Analytics 4 property to automatically import and analyze AI referral traffic.
Platform Breakdown
See traffic from each AI platform separately — Perplexity, ChatGPT, Copilot, and others.
Trend Tracking
Monitor how AI traffic grows over time and identify spikes correlated with visibility changes.
Landing Page Analysis
Discover which pages receive the most AI referral traffic and why AI platforms cite them.
User Behavior
Understand how AI-referred visitors behave differently — bounce rates, time on site, conversions.
Visibility Correlation
Connect the dots between your AI visibility scores and actual traffic to measure impact.
Why Track AI Traffic?
AI platforms are becoming a significant traffic source. Perplexity cites sources directly, and ChatGPT with browsing can link to your content. Track this channel before your competitors do.
Frequently Asked Questions
What is AI traffic analytics?
AI traffic analytics tracks visitors who come to your website from AI platforms like ChatGPT, Perplexity, and Claude. When AI assistants cite your content and users click through, Vetrics helps you measure this growing traffic source.
How does Vetrics track AI traffic?
Vetrics integrates with your Google Analytics 4 (GA4) property to identify traffic from AI platform referrers. We parse referral data to attribute visits to specific AI platforms and correlate them with your visibility metrics.
Which AI platforms can send traffic to my website?
AI platforms that cite sources can drive traffic, including Perplexity (which frequently links to sources), ChatGPT with browsing enabled, Bing Copilot, and Google's AI features. Traffic volume varies by platform and how often they cite your content.
Why should I track AI traffic separately?
AI traffic behaves differently from search or social traffic. Understanding this channel helps you optimize content for AI citations, measure the ROI of your AEO efforts, and identify which content AI platforms prefer to reference.